Heidi Isern

writer. thinker. whiskey drinker.

May 2011

Being Real, a Tribute to Slam

I had the pleasure of watching the live finals for Youth Speaks, a slam poetry event for teens in the Bay area. Watching 15 year olds pour out their hearts in rhythmatic beats infuses your core with passion for life and a renewed sense to also, yes be that true. It’s a week later but I still cannot get their verse out of my mind. The kids slammed about abuse,

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Following the Right Brain Business Plan

For many, creating a business plan evokes scary images of excel and mind numbing data analysis.  Some ‘creative types’ assume that a solid left brain coupled with a MBA is required for business success.  However, this isn’t the case at all.  In fact, according to Jennifer Lee, author of “The Right-Brain Business Plan: A Creative, Visual Map for Success “ the right, not the left brain is the most valuable

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Doing That Which You Don’t Want

Altruistic duty can bring better rewards than cocktail parties…..in the long run. “Blogger’s Block” hit as I thought for something newly inspirational to write about.  I had already written about female accomplishments, happiness, risk, entrepreneurial success, even how to network like a hottie. The only thing missing was a post on sex. But rather than write about sex, or perhaps entrepreneurial sex, I decided to write about something opposite—doing that

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Risk Taking

The fourth chapter of my book starts something like this: “Where are you from?” Anytime I travel I always seem to get this same perplexing question. Well, nowhere. Everywhere.  I don’t know how to explain my movement over the years.  “My parents were carnies,” I lie.  “We traversed the earth.  I also spent a lot of time in a box being sawed in half.” There are many plausible rationales for

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