Archive | June, 2011

The Paradox of Choice: Making decisions in careers, dating, and pizza

Last winter I authored a few posts mentioning the paradox of choice.  Once when it came to retail assortment decisions and another when it came to making holiday plans. The conclusion was the same—with too many choices we become paralyzed.  We are so focused on making the “BEST” choice that we are afraid to commit to any [...]

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