Heidi Isern

writer. thinker. whiskey drinker.

August 2011

Redefining Life’s Blueprint: A Counter to Penelope Trunk

I live in an amazing ecosystem of women who defy convention, reinvent the rules, and passionately take risks to better the world around them.

This isn’t everyone’s habitat and the team at Women 2.0 brought it to my attention. The Women 2.0 leadership team was sent the latest blog posting by Penelope Trunk titled,“A Blueprint for a Woman’s Life.”  It wasn’t any blueprint I wanted, nor a doctrine I wanted the women I care about to pay attention to.  … Keep reading

F*** the Birthday Pressure, I’m Taking My Time

On August 8, 2011 the stock market sunk another 6%, making people’s 401K plans scream. Riots in London erupted, depleting stores of PDAs.  Also disastrous, I turned another year older.

As I said the digits aloud, San Francisco’s ‘summer’ felt especially grey. Frowning at the fog, I worried that I had not accomplished near enough for this age, was too far from the perfect balance I craved, and would suffocate under pressures that society puts on early 30something women.… Keep reading

A Love Poem

“Write about love,” she asked.
Three weeks before her wedding, one of my closest friends asked me to create a poem to follow the exchange of vows.

The world stopped at her request.  My limbs stretched and my arms grasped for adjectives to describe this mysterious force. However, no matter how hard I scraped the air, my hands came back empty. My current life was filled with turbo jets, career ladders, and see and be seen parties.… Keep reading