Heidi Isern

writer. thinker. whiskey drinker.

Heidi1_right

What I believe

To achieve success we must overcome fear and make a powerful plan to move forward. I believe in having honest conversations to help uncover passion, truth and disruptive opportunities for both individuals and companies. Storytelling is how we use our voice. But first, we must find it.

What I do

I advise individuals and companies of all types and sizes to help them move forward. Whether you are an individual making a career transition or a small business trying to find your brand ethos, I can help. From strategic planning to business development to branding and storytelling, I can help you take a jump forward, unleash your brand, and better connect to your peers and customers.

Who I am

I am a writer, thinker and whiskey drinker…who grudgingly admits her MBA. I write for various publications from Quartz to Huffington Post and work to help people and organizations unearth their unique stories and live them. When I am not free lance writing and advising, I work in business development at IDEO, a global design and innovation firm. At IDEO I help our clients solve complex problems and better communicate their vision to the world.

Prior to joining IDEO, I founded my own strategic advisory firm where I designed growth strategies and product roadmaps for a breadth of retailers, from Fortune 500 firms to start-ups. I also partnered with San Francisco Accelerator RocketSpace, and helped grow their Corporate Innovation platform. Before I blazed my own trail, I worked as a consultant with Kurt Salmon, managing multi-million dollar fashion product development initiatives for large North American and Japanese clients.

I have a BA in Business Economics and a MBA from the University of Washington.

I’ve always told stories, whether on relationships to careers, to getting outside. I can help you write, edit, and most importantly, find your own story.

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