Heidi Isern

writer. thinker. whiskey drinker.

2011

Happily Ever After??

Just forty years ago a woman was considered an old maid of she was single in her 30’s.  Now she’s considered savvy and independent…by choice. Tuesday night my friend Julie and I traveled to Stanford University to see a screening for the film, “Seeking Happily Ever After,” a documentary on single 30-something women in the United States.  The project was put together by Michelle Cove in attempts to paint a

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Interview with a Beauty Queen-Marilyn Jaeger

Success for many women isn’t a set formula, but rather an artistic creation that evolves from passion.   Marilyn Jaeger’s passion for beauty transformed not only her own life, but also the lives of others around her.  Marilyn is a renowned community supporter, spa owner and esthetician that had been written up by Bazaar, Lucky, Allure, and San Francisco magazines, all claiming her Brazilians to be the best.  Besides being quick and nimble, Marilyn mutes

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What Makes Us Happy?

Someone from a far off land wrote me and asked me what made me happy. This seems like an easy enough question to answer, but I quickly realized that many things one may think are states of happiness are really something else entirely.  Ego, flattery, even one too many vodka tonics confuse our minds.  Is feeling powerful happiness?  Is being liked happiness?  Or is happiness a state all in itself

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NOT Business As Usual: Applying TEDx lessons to my life

Last Saturday San Francisco beamed under a bright golden orb and everyone sprang outdoors in a jubilant dance.  I, however,  opted to forgo the outer ray of light in search of an inner one.  I spent my afternoon inside a dark auditorium of the TEDxPresidio conference, finding inspiration in other’s stories, fueling me to forget chart a new path for the rest of my life. The theme for this conference was Business 3.0: Not

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From East Oakland To Entrepreneur to Ph.D

“You must meet CJ!” was the mandate from the Fearless Women Entrepreneur Network.  Carolyn Johnson (CJ) had just started teaching business classes with the organization and was a self-made entrepreneur that had a reputation for inspiring others.  I never turn down the opportunity to chat with amazing women and hastily made plans to ring her. Upon answering the phone, CJ’s voice rang merrily into my ear like a jinglebell during the holidays.  “It’s

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Why Passion is Critical…as an Entrepreneur and as a Human Being

Passion has a bad reputation.  It’s known for making us reckless, illogical, and all too quickly extinguishing itself. However, I’d like to write an ode to the emotion and renew it as a crucial component of life.  It is critical for success as an entrepreneur and happiness as a human being. For Love not Money Woe is the girl that marries the man based solely on large pocketbooks.  After the 5 star wedding

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How To Network Like a Hottie

After an epic Tahoe trip last weekend I had an interesting opportunity to spend over six hours in a car with three tech entrepreneurs and “What they don’t teach you at Stanford Business School” writer Larry Chiang.  Squeezed five in the car with only fortune cookies to satiate us, we hungrily spoke about what most people would talk about—business and sex. Many times the two are hard to separate, especially

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Easy Steps to a Balanced Life-Interview with a Health Consultant

Last week I was trying to get a group of friends together for a meal out at a new restaurant. “I can’t. I’m on a cleanse,” said one. “If I weren’t too hungover from the last night, maybe,” said another. “I have a triathlon to train for,” was another reply. From raw diets to raves, San Franciscans live in a life of extremes.  After a night of vice we hastily

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Manipulating Memories

Okay, yes I get it.  People were gagging on my happy do gooder prose.  Fine.  I’ll turn ‘serious’ for a spell.  It’s better for my book anyway. I am taking a memoir writing class at The Writer’s Grotto in San Francisco.  When you want to get something done (like oh, I don’t know…write a book), the best way to motivate yourself is by paying someone to give you deadlines and

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For Love or Money…Ride the ‘Coaster

A friend posted, ‎”If you are not either broke or a millionaire by the time you are 30, you are not trying hard enough.” I deftly commented, “I would argue that if you haven’t fallen in love or written a poem by the time you are 30 then you are trying too hard to be a millionaire.” He responded, “You are right. But I would argue that you should fall

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Hit on the Head by Love’s Boomerang

I do not need my calendar to remind me of St. Valentine’s Day. The window displays in every store downtown do it for me. Unlike many people that despise the overweight cupids and heart shaped candy boxes filled with subpar chocolates, I secretly enjoy the holiday spectacle. My eyes light up at the kitschy red wrapped gifts and the set dinner menus with dishes named “Passion Poulet” and “Cake with

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Overcommitted:Turning Yes into No

Is your only free time on Sunday between 4 and 4.30pm? Do you find “No” a dirty word?  Do you stack multiple dinners in one evening so as to see everyone? You may be insane, but you are not alone… photo © 2006 Ruby Ran | more info (via: Wylio) “When can we do dinner?” came the question from someone trying to be patient with me. I glanced at my

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How to Stick to that New Year’s Resolution

According to the Opinion Research Corporation of Princeton, New Jersey, only 8% of people are always successful adhering to their New Year’s Resolutions. Daunting, yes, but with clever planning you may have a higher chance of making it… photo © 2009 stuartpilbrow | more info (via: Wylio)The holiday craze has finally ended.  New Year’s Resolutions that once gleamed brightly on our pedestals are now relegated to the back room, starting

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5 Home Remedies for Happiness

San Francisco is a bipolar city; its unpredictable fog transforms its inhabitants from melancholy to ecstasy in a matter of minutes. When the dense blanket wraps itself around the hills, it drenches the population in a wet cold, making their bones shudder. The non-stop drizzle depresses and people slink around inside, lamenting their lives, cursing the city, unable to cope with the gray. Luckily, the fog is a rather fickle

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Women on Top: Navigating New Gender Roles from the Boardroom to the Bedrooms

The ongoing debate of changing gender roles came up while on a Tahoe ski trip with my girlfriend Mazz.  As progressive women, we had braved the blizzard and the icy roads successfully. To congratulate ourselves we stopped in a German lodge to warm ourselves by the fire and drink spiced alcoholic beverages.  Unfortunately, our nightcap pit stop resulted in our car getting stuck in a snowdrift.  Not knowing how to

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Maximizing 2011-Making Choices to Improve Happiness

Do you have a friend that annoys you by constantly trying to seek out “The Best?” You know, the person that needs to read the menus of nine different restaurants before deciding to enter one? Or the person that needs to scope out the “scene” of a party before committing to it just in case there is another, better party down the road? Well, that annoying person may have been

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