Heidi Isern

writer. thinker. whiskey drinker.

October 2016

Gut Feeling? 4 Reasons NOT to Listen to It

“Just listen to your gut,” popular wisdom says. Hell, I’ve even said it myself.Your heart may lead you astray and your head could hold you back, right? But sometimes our gut is dead wrong. Like the time it told me the habanero-fired burrito at 1am was a great idea. So when do we listen and when do we tell it to shut the hell up? It’s first useful to understand

Continue reading…

Has Tech Killed Art in San Francisco?

My city, San Francisco, is one of the world’s smartest and wealthiest cities. Its concrete seams are bursting with tech dollars, Python code and every imaginable type of logoed hoodie. I’m thrilled to be surrounded by such innovation and easy fashion. Yet I am saddened that San Francisco’s promise of lucrative startup exits have created such a high cost of living that its artists can no longer work and live

Continue reading…

50 Shades of Ambiguity: Why the ‘Gray Zone’ is Good For You

‘Embrace Ambiguity’ is one of my design firm’s seven core values. It’s the one value I used to secretly wish we could hogtie and gag. Yes, I wanted to torture ambiguity like it tortured me — you know, draw and quarter it into four understandable chunks. Why? Because I was a domineering mistress. AKA a control freak. There, I said it. I liked knowing when things would be done, how they would

Continue reading…