What I believe

I believe in the power of story to help brands resonate with customers. I believe in radical transparency and a notion of reciprocity between company and customer. I also am a leader in design thinking, using raw user insights to shape our products, experiences and messages.

What I do

I advise companies of all types and sizes to help them move forward with their brand story. Whether you are a small business trying to communicate your ethos or a large corporation trying to set up a human centered innovation team, I can help. 

Who I am

I am a creative soul with an MBA. I currently lead the user experience and innovation team at Gap Inc. Previously I led a portfolio of work at IDEO, a global design and innovation firm. Prior to joining IDEO, I worked at Kurt Salmon (now Accenture Strategy) and also founded my own strategic advisory firm where I designed growth strategies and product roadmaps for Fortune 500 firms.

I write for various publications from Quartz to The Huffington Post and work to help people and organizations unearth their unique stories and live them.

I have a BA and MBA from the University of Washington.