Heidi Isern

writer. thinker. whiskey drinker.


What I believe

To achieve success, we must first understand how to move forward. I use design thinking and storytelling to unearth and convey unique insights and disruptive opportunities. Storytelling is how we use our voice. But first, we must know what to say.

What I do

I advise companies of all types and sizes to help them move forward. Whether you are a small business trying to find your brand ethos or a large corporation trying to set up an innovation team, I can help. 

Who I am

I am a writer, thinker and whiskey drinker equipped with a MBA. I write for various publications from Quartz to Huffington Post and work to help people and organizations unearth their unique stories and live them. I currently lead the user experience and innovation team at Gap Inc. Previously I led a portfolio of work at IDEO, a global design and innovation firm

Prior to joining IDEO, I worked at Kurt Salmon (now Accenture Strategy) and also founded my own strategic advisory firm where I designed growth strategies and product roadmaps for Fortune 500 firms and start-ups. 

I have a BA and MBA from the University of Washington.

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