Heidi Isern
HEIDI · ISERN
writer. thinker. whiskey drinker.
Frenzy ≠ Productivity: What I learned by saying “no”

Frenzy ≠ Productivity: What I learned by saying “no”

At IDEO, we were often told to resemble ducks. No matter how hard we were paddling underwater, we should look serene and glide gracefully above the surface where everyone could see us. Was I tried to look serene but was still the frenetic duck. My wings thrashing, my...
Microproductivity: Lessons from Piano Practice

Microproductivity: Lessons from Piano Practice

Can you learn microproductivity from piano lessons? When my 7-year-old daughter Vivi first tackled piano, each new song overwhelmed her. Sight-reading notes while grasping rhythms and mastering hand placements simultaneously felt impossible—because it was. Let’s...
Are You Stuck in a Creative Rut? Three Ways to Get Out

Are You Stuck in a Creative Rut? Three Ways to Get Out

I stared at the blank page so long I started to see Rorschach figures in the white. I had writer’s block bad. There was nothing to write about, nothing to say. My life was either too confidential for mass consumption OR it was too boring. (likely the latter as the...