The Bio

Heidi is a writer and strategist based in San Francisco, California. Her work has been featured on on Betty Confidential, Thought Catalog, Women 2.0 and has led to multiple awards including one from Business Week.  She seeks to reach out to other women across the world to unite them via inspirational stories and humorous tales.


As a ‘human focused’ strategist, Heidi helps foster business development at IDEO, a human centered design and innovation firm. Previous to that she founded a strategic advisory firm where she designed growth strategies and product roadmaps for a breadth of retailers from Fortune 500 firms to start-ups.


Heidi holds a BA in Business Economics and a MBA, both from the University of Washington.  She speaks conversant Spanish,French and German.  Believing that every girl should know how to throw a punch, she also is an avid boxer and runner.
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