Heidi Isern
HEIDI · ISERN
writer. thinker. whiskey drinker.
When Lying is Better Than Truth

When Lying is Better Than Truth

Last week, I lied to all of you. Ok, I didn’t lie. But I certainly didn’t share the whole truth, which is almost the same thing. An old friend pointed this out to me while we were catching up downtown. “Heidi, what the hell was going on in your last post?” Like any...
Why You Cannot Find “The One”

Why You Cannot Find “The One”

“Write about the search,” he said. “That’s what’s fucking killing everyone.” “The search?” Did he mean finding a new rent controlled apartment that wasn’t possessed by fruit flies? Or perhaps a new startup job that boasted an extra one-zillionth percent of equity? In...
How to Fall in Love in 5 Minutes

How to Fall in Love in 5 Minutes

“Have you ever been in love?” I asked a Frenchman with a mustache the size of a baguette. I was technically in Paris for work, but couldn’t resist badgering strangers, researching the prospect of “easy love.”  The Frenchman looked at me like I was crazy. “Mais...